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Oman Business Club’24
by Sabco Media
Exclusive Marketing Solutions to Grow your Business Savings of up to 80% Limited Time Offer, Must Register to Attend
December 13 and 14th only at the Grand Hyatt Muscat, The Afrah Ballroom
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Core Strengths
of Radio Advertising
Immediate results - Revenue returns Cost-effective - Targeting flexibility Builds stronger brands
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Radio can also play a powerful role
in helping to build brands in longer term:
Boosts online brand browsing by 52%
Increases awareness of advertisers by 48%
Listeners are 12% more likely to consider advertised brands when buying Campaigns that use radio grow market share 4x faster than those that don’t
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What Results Can You Expect?
If you are using radio either as a one-off test campaign or as part of a longer term strategy it is important to consider how you are going to measure the effects of your investment. To evaluate the success of a radio campaign based on specific business outcomes such as website visits, footfall in store, and/or sales, it is important to monitor the base level in these metrics in the weeks leading up to the activity to act as a comparison point for how they change during and post the radio advertising.
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Target Demographic: All Ages
Format: Talk Station
Al Wisal is the Sultanate’s number 1 radio station, and is the most trusted by listeners due to its high journalism standards.
We’re not just a radio station; we’re the voice of Oman. We provide the people of Oman with a platform to share their thoughts, concerns, and feelings on current topics. Your brand can be a part of these meaningful conversations, connecting authentically with the people who matter most.
Al Wisal doesn’t stop at the airwaves. We’ve extended our influence to social media, where we proudly hold the title of the most followed radio station in Oman. This means your brand’s message can reach our engaged and expansive online community, amplifying your impact and visibility.
When you advertise with Al Wisal, you’re not just promoting your brand; you’re joining a community of listeners who trust us to deliver valuable content. Your message becomes part of the conversation, making a lasting impression.
Be part of the number one station in the Sultanate and let us help you elevate your brand’s reach and impact.
RADIO SHOWS
PRESENTERS
The Morning Show
Sun-Thu
6 am to 10 am
Presenter: Samira Al FeteisiThe no.1 Morning Show, Sabah Al Wisal featuring Samira Al Feteisi with her unique insights and engagement with listeners making it the best infotainment program in the country. Features during the program include: - -Topic of the day and People’s stories along with Traffic updates, Weather updates, and Sports updates.
The Afternoon Show
Sun-Thu
2 pm to 3 pm
Presenters: Abdulwahab Al Mujaini and Salim Al AmriA daily news hour that deals with the latest headlines and developments at local, regional, and international levels through various news reports and interviews with specialists and analysts, shedding light on the topics that matter to our community.
Muntada Al Wisal
Sun-Thu
3 pm to 4 pm
Presenter: Dr. Motasem Al MaamarThis award-winning show discusses hot-topics with decision-makers and experts in various fields and sectors
Wisal.FM
Sun-Thu
5 pm to 8 pm
Presenters: Mohammed Al AlawiWith a fresh concept, our evening show is not only the best program to listen to after a long, stressful day but is also one that will positively engage you in competitions, while sharing the latest buzz on celebrities. The show also takes listeners out-and-about in Muscat and other parts of Oman with its two presenters who love to disagree on almost everything!
Zero 2050
Sunday
12 to 1 pm
Presenters: Madiha Al SulaimaniaHM the Sultan sets the year 2050 as the date for Net-Zero emissions target for Oman. The energy ministry also unveiled a Green Hy-drogen strategy and announced the formation of hydrogen Oman (Hydrom) a subsidiary of state-owned energy development Oman (EDO). (Zero-2050) is focusing on the energy sector in Oman.
INSIGHTS - RADIO
Monthly Listeners
(Reach ppl)
listeners
Reaches 54%
of monthly radio listenersDaily Listeners
(Reach ppl)listeners
Reaches 60%
of daily radio listenersGender
64%
Male
36%
FemaleNationality
18%
Expat82%
National
Arabic Stations in Oman / Reach
Al Wisal is the
#1 Commercial Radio Station
in Oman
Arabic Radio Stations: Total Reach / Monthly Radio Listeners
Source: Nielsen Media - Oman Radio Listenership Study, April 2021
INSIGHTS - SOCIAL MEDIA
Followers
Views
Monthly Views
Al Wisal FM is the #1 radio station
account on Twitter among all radio
stations in OmanFollowers
Monthly Imp.
Followers
Monthly Reach
Content Interaction
Followers
Video Views
A Whatsapp database of
Omanis for sending the news updates
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Target Demographic: 25-54 age group
Format: HOT AC
Merge 104.8 is one of the Sultanate’s longest running English radio stations! With a team that reflects the blend of Oman’s population and culture, allowing us to truly connect with our diverse, multicultural audience.
Our brand-new morning show, “Merge Mornings with Athul” is designed for daily audience interaction. Engage with us as we explore trending topics, offering you the perfect opportunity to align your brand with captivating content that keeps audiences listening.
We’re all about the hits—the big ones. Think Coldplay, Taylor Swift, Harry Styles, and more. They’re the soundtrack to our day, and they could be the perfect backdrop for your advertising message and brand driven campaign.
Ready to make your brand shine? We can easily weave your message or campaign into our live daily shows through show sponsorships and contests. Plus, we offer live on-ground shows – a spotlight for your brand that’s sure to capture attention.
RADIO SHOWS
PRESENTERS
The Morning Show
Sun-Thu
6 am to 10 am
Presenter: AthulThe Sultanate of Oman’s newest morning show kicks off every weekday morning from 6am.
Athul keeps listeners entertained with his interactive features such as Tricky Triple Trivia, Face Off and topic of the day. And he updates the listeners on everything happening around Muscat.
The Drive with Jade
Sun-Thu
4 pm to 8 pm
Presenters: JadeJade hosts the Drive show every weekday from 3 pm on Merge 104.8.
She’s got Oman’s Best Music, plus she keeps you up to date on all the latest celeb gossip and personal stories to keep you company on your ride home.
INSIGHTS - RADIO
Monthly Listeners
(Reach ppl)
181,275
listenersGender
76%
Male
24%
FemaleNationality
20%
Expat80%
NationalAge Group
57%
of Merge FM listeners are from Muscat.
Merge FM has the highest share of educated listeners with a percentage of
89%
(educated: completed – College /University/ Technical)
Merge FM ranks in 2nd position among all radio stations with an average time spent of 64 minutes on weekdays.
87%
of Merge FM listeners are employed.
73%
of Merge FM listeners are in the age group of 15-44.
Source: Nielsen Media - Oman Radio Listenership Study, April 2021
INSIGHTS - SOCIAL MEDIA
167,783
Followers50,644
Post Reach13,100
Followers100,000
Monthly Reach144,957
Impression -
Target Demographic: 15-44 age group
Format: Hip Hop, R & B and all the latest hits
Virgin Radio Oman has only been in the market for 6 years, but is already a top choice for Omani and Expat listeners and is the most followed English radio station on social media in the country!
Home to the hottest morning show in Oman, Dan and Huda in the morning, Virgin Radio Oman engages with hundreds of thousands of listeners every week.
Huge beloved personalities across the day – Omani presenters who studied and worked abroad as well as western presenters of Arab origin, each more fascinating and entertaining than the next!
We are the only urban station in the market playing a mix of Hip Hop, R n B and Omanis’ favourite genre afrobeat.
RADIO SHOWS
PRESENTERS
Dan and Huda in the Morning
Sun-Thu
6 am to 10 am
Presenter: Dan and HudaDan and Huda in the Morning is easily the most fun you can have on your way to school or work! Their games, contests, and discussions keep you guessing and laughing in a way that only Dan and Huda can pull off! Having lived all over the world, with their big personalities and unique perspectives (middle eastern parents and western upbringings) they use their quick wits and sharp tongues to discuss the most entertaining and interesting stories of the day, seamlessly integrating listeners comments and hilariously exploring topics in a way that resonates universally across cultural backgrounds, Omani and expat alike.
Afternoons with Hawra’a
Sun-Thu
12 pm to 3 pm
Presenters: Hawra'aHawra’a Balushi spent some time in the States before moving back to Oman and finishing high school here. She studied economics in University but her love for music is how what landed her the job with Virgin Radio Oman! When she’s not presenting a show on the air you can find her emceeing events around Muscat.
The Social with Omar
Sun-Thu
3 pm to 7 pm
Presenter: Omar ZidjaliOmar Zidjali is known as the “Oman Chips Guy” in Muscat. He is Omani, and has a following of over 25K on his Instagram page @omarzidjali. Omar will be taking you through all things social media related daily on his show, from viral trending topics to the top trending songs on Instagram and Tik Tok!
INSIGHTS - RADIO
Monthly Listeners
(Reach ppl)
246,618
listenersGender
72%
Male
28%
FemaleNationality
35%
National65%
ExpatAge Group
Source: Nielsen Media - Oman Radio Listenership Study, April 2021
INSIGHTS - SOCIAL MEDIA
#1 RADIO STATION
among all English radio stations in Oman
Virgin Radio Oman is the first English Radio Station in the Sultanate of Oman to reach
32.200 followers
despite only being in the market for 5 years.
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THE EVENT
Sabco Media’s “Oman Business Club” event is a must attend, FREE 45-minute seminar, that will show business owners, managers and marketing executives of Oman’s leading Small & Medium Sized Enterprises (SMEs) how affordable it is to connect to new customers using the enormous power of mainstream radio and its digital / social media channels.
Our free seminar offers you the opportunity to partner with Sabco Media and use our large and diverse audience along with our strong brand influences to help your business grow and succeed.
At the seminars, attendees will have access to our amazing Oman Business Club packages with a discount up to 80% including a range of affordable advertising campaigns across key demographics, with all packages including professional produced commercials.
You will meet the dynamic Sabco Media radio team, hear from successful advertisers and marketers about the benefits of radio and learn how to achieve effective, targeted campaigns.
Now in our 6th year, hundreds of Omani companies have joined this exclusive business club and transformed their company through this powerful program. Now you too can join this elite club too.
The Venue
Grand Hyatt Muscat, The Afrah Ballroom
Shatti Al Qurm, P.O. Box 951
Muscat, Oman, 133The Dates
December 13 and 14th 2023
The Sessions
Multiple convenient daily sessions:
10:00 am., 12:00 pm. and 04:00 pm. -
REGISTER
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CONTACT US
GET IN TOUCH
For more information about Sabco Media’s “Oman Business Club”, send us a message.
